The Relationship Between Success and Promotional Products

Some people might say that a company’s success counts on the employees, or the quality of the business itself. While those might be crucial factors to prosperity, the most important step behind having a strong business is your brand.

Whether this is as a company, or as an individual influencer, your brand is what makes you. Your brand is what lets you be recognized—it is what differentiates you from others and draws attention to what you have to offer. If your brand isn’t being adequately represented, you won’t draw enough attention to be known no matter how original or good your ideas may be.


We’re in the age of design, the age of marketing and well-communicated messages through advertising. Since there are so many ways to communicate with consumers now, you obviously won’t be sticking to one medium to connect with an audience.


Promotional products and branding are here to help you with diversity and versatility that can satisfy many audiences all at one once without breaking the bank. This will be the key to anyone’s success in the business world.

According to a 2007 marketing study, 89% of responders kept promotional products and were able to recall the company for over 2 years. In contrast, they were not able to remember details of visual or heard-ads as well as the latter.

Promotional products and small freebies in general will boost the overall awareness of your company and its services. It will enhance your campaigns and get the attention of consumers.

They will also be 85% more likely to do business with you again, according to surveyed reports, thus creating customer loyalty and better reception of your brand.
Statistics say that adding a promotional product into an ad campaign increases the effectiveness of other business-related media by up to 44%.

This makes promotional products easily the most cost-effective while also being the most sufficient for advertising and increasing the reception of other campaigns for your business. This will, in turn, increase the overall traffic and reception of your brand.


Many studies have shown that buyers are more likely to keep promo items that are useful and usable on the daily, such as writing instruments, bags, health products, and office supplies. Branding is effective and applicable on almost anything, whether it's t-shirts, pens, headphones or backpack. You pick, and it’ll do the trick!



Not sure where to start with branding your business? No problem.

Most promotional companies carry Spector products. Browse our website and request the right product for your brand. We have a vast array of brandable and customizable products, from speakers to bags to notebooks. You name it! With easy navigation and customizable colors and chromes, you can even choose how you want it to be branded. Whether it’s with a seamlessly engraved sleek and modern finish or a rustic and candid patchwork stitch, its completely up to you! Even 360 wrap-around is available on certain products. Make your brand 100% unique and unforgettable with these advanced and quality personalisations to ensure the continuous success of your business.


Browse through our Spector items to get inspired!

Visit spectorandco.com.





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