Pens, keyboards, markers and voice notes. Writing and reminders are part of our daily lives, whether as a student or a working-class individual. We’re always writing; we’re always ideating and expressing ourselves through the written word. Living in the time of technology, digital writing and reading makes the notion of pens seem like a thing of the past. However, just because we’re advancing so much technologically doesn’t necessarily mean it’s for the better.
According to a 2012 study done by neuroscientists on brain development, the brain doesn’t retain information the same way when it comes to handwritten information versus digitally written. When students typed information instead of writing it down, they forgot the proper spelling and information almost immediately after. Our brain doesn’t retain the digital word as well as the written word—when you are writing by hand, the brain remembers the shapes of the letters and therefore recalls spelling and information more adequately.
Writing with pens allows us to have a distraction-free environment where we can concentrate on the task at hand rather than switching tabs or being distracted by other things on the screen. So, if you’re thinking of ditching your pens and notebooks and opting in for bringing a laptop to class or business meetings, you might want to reconsider.
Pens are not only in the business of making us more intelligent and improving our memories, but they are also a valuable promotional product amongst businesses. Statistics say that:
"76% of consumers consider the pen a very important part of their daily lives."
"In 2011, writing instruments sold by distributors totaled $1.59 billion. That’s 9% of total promotional products sold that year."
"Two thirds of people who were surveyed 12 months after being given a promotional pen were able to recall the name of the company promoted on the instrument. 52.5% of the participants could also remember the product and service information imprinted on the pen."
"83% of people who participated in the study said they are more likely to keep a promotional pen that is ball point."
"Over 50% of responders said they like free promotional pens and always pick them up when they’re being given away."
"83% of surveyed individuals said they use pens and prefer pens to other writing instruments (pencils, markers, highlighters)."
"Pens are the most cost-effective promotional product. The cost per impression on a pen in the US is less than a 1/10th of a cent."
So, if you’re looking for a subtle but effective way to promote your business that doesn’t call for big, flashy and expensive billboards or other advertisements, why not just opt in for the pen? They’re the most cost-effective promotional product, as well as the fact that they’re most often shared, making them like mini business cards for a large variety of people in the most convenient way. And let’s not forget the neurological benefits of pens as well!
If you’re searching for some trendy pens that not only look good, but flow beautifully too, then I suggest these colorful and comfortable Oro Pen/Stylus. They’re on sale for a limited time— $1.19 each, and many more back to school items on sale with unbeatable prices. They come with optional branding and custom packaging options.
Pens are diverse, useful and simple. It’s a small change that can make a big difference to you or your brand. Not only through promoting memory and intelligence, but your business too!
Which is your favourite pen? You can view all our types of pens on our website at spectorandco.com!